The viral video campaign I chose was T-Mobiles "Life's for Sharing" campaign. This campaign invloved a lot of flash mob video's including a flash mob dance in Liverpool Station and a flash sing-a-long in Trafalger Square. These videos have millions of views, likes and have obviously been shared many times over.
While it isn't obvious in the videos that the flash mobs are sponsored by T-Mobile, there is a subtle T-mobile presence. The sing-a-long jumbo screen has pink letter and the singer Pink is seen singing (pink is the color associated with T-Mobile) and in both the flash dance and sing-a-long people are seen on their cell phones sharing what they're seeing.
T-Mobile Flash Dance
T-Mobile Sing-a-Long
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